We curate a thoughtfully chosen collection of premium beauty brands, offering elevated essentials in skin care, hair care, makeup, and bath and body care.
We offer our customers a carefully selected range of top beauty brands, featuring high-quality products in skin care, hair care, makeup, and bath and body.
This is a list of the Most Popular brands that we carry. There are many, many more. If you are looking for a particular brand, please use the search bar.
We partner with brands that offer clean, natural, and organic skin, hair, bath, and body care products that align with our retail standards and brand vision.
Makeup serves a variety of personal, social, and psychological purposes, primarily to cultivate self-confidence,enable creative expression, and enhance features. Key motivations include concealing imperfections, adhering to professional beauty standards, and fostering a sense of empowerment and preparation for daily engagements.
No sun? No problem. Part bronzer, part blush, this duo offers buildable coverage that uses soft touch pigments to delivery vibrant color. This multitasker is the perfect solution when you want to add warmth and radiance to your complexion.
$40.00 $20.95
Introducing the next-generation Perfect Canvas Foundation. Now with skin-nourishing natural ingredients, improved sprayability, advanced color payoff, and natural-looking coverage that lasts all day.
$52.00 $45.95
Skin appears healthier, younger and more radiant-looking with this long-wear, transfer and water-resistant formula that is 4x more hydrating than Hyaluronic Acid.
$52.00 $45.95
Perfect Canvas One Step Concealer and Color Corrector is a high-performance airbrush color corrector that instantly provides weightless color correction to any skin discoloration concerns while delivering long-wearing coverage for an even, bright, and more perfected complexion.
$34.00 $26.95
Achieve a transparent, luminous, natural-looking wash of color that melts into the skin and can be applied on top of or under foundation for a lit-from-within flush.
$35.00 $30.95
Perfect Canvas Airpod Highlighter creates a luminous, natural-looking shimmer that blends instantly and will enhance features with a gorgeous, weightless glow. Unlike traditional formulas that are too opaque and sit on the surface of skin, this proprietary airbrush liquid formula features micronized mica that melts into the skin and layers seamlessly for a finish that looks more like a true reflection on skin, not simply makeup sitting on the skin.
$39.00 $19.95
Perfect Canvas One Step Concealer and Color Corrector is a high-performance airbrush color corrector that instantly provides weightless color correction to any skin discoloration concerns while delivering long-wearing coverage for an even, bright, and more perfected complexion.
$34.00 $29.95
Skin appears healthier, younger and more radiant-looking with this long-wear, transfer and water-resistant formula that is 4x more hydrating than Hyaluronic Acid.
$52.00 $45.95
Achieve a transparent, luminous, natural-looking wash of color that melts into the skin and can be applied on top of or under foundation for a lit-from-within flush.
$34.00 $29.95
Skin appears healthier, younger and more radiant-looking with this long-wear, transfer and water-resistant formula that is 4x more hydrating than Hyaluronic Acid.
$52.00 $45.95
Perfect Canvas One Step Concealer & Color Corrector is a high-performance airbrush color corrector that instantly provides weightless color correction to any skin discoloration concerns while delivering long-wearing coverage for an even, bright, and more perfected complexion.
$34.00 $29.95
Introducing TEMPTU’s next-generation Perfect Canvas Foundation. Now with skin-nourishing natural ingredients, improved sprayability, advanced color payoff, and 24 shades for light-as-air, natural-looking coverage that lasts all day. Transform, protect and improve the appearance of skin with TEMPTU’s most advanced airbrush foundation. Skin appears healthier, younger and more radiant-looking with this long-wear, transfer and water-resistant formula that is 4x more hydrating than Hyaluronic Acid. This semi-matte, fast-drying formula delivers the most natural skin-like finish and offers buildable coverage – sheer, medium or full
$52.00 $45.95
Urban Decay Stay Naked Weightless Liquid Foundation is a vegan, buildable medium coverage liquid foundation with a matte finish that lasts up to 24 hours.
$40.00 $35.95
The Soft Focus liquid formula is designed to balance normal sensitive and combination skin types while instantly providing a naturally soft satin finish.
$48.00 $24.95
this antioxidant-rich, medium-to-full coverage liquid foundation leaves skin with a flawless glow.
$45.00 $22.95
This breathable, high-performance foundation offers buildable light to medium coverage with a luminous finish. The handy stick allows for quick touch-ups and is perfect for travel.
$46.00 $27.95
This breathable, high-performance foundation offers buildable light to medium coverage with a luminous finish. The handy stick allows for quick touch-ups and is perfect for travel.
$46.00 $27.95
This breathable, high-performance foundation offers buildable light to medium coverage with a luminous finish. The handy stick allows for quick touch-ups and is perfect for travel.
$46.00 $27.95
This breathable, high-performance foundation offers buildable light to medium coverage with a luminous finish. The handy stick allows for quick touch-ups and is perfect for travel.
$46.00 $23.95
This breathable, high-performance foundation offers buildable light to medium coverage with a luminous finish. The handy stick allows for quick touch-ups and is perfect for travel.
$46.00 $27.95
A skin-loving foundation that delivers a radiant glow to skin, with adjustable light-to-medium coverage.
$48.00 $24.95
Vapour Organic Beauty’s Soft Focus Foundation offers easy to blend, buildable, medium-to-full coverage to enhance the skin with a naturally flawless look. Infused with skin-nourishing botanicals, this liquid foundation maintains a smooth, soft and healthy-looking complexion.
$48.00 $28.95
Vapour Organic Beauty’s Soft Focus Foundation offers easy to blend, buildable, medium-to-full coverage to enhance the skin with a naturally flawless look. Infused with skin-nourishing botanicals, this liquid foundation maintains a smooth, soft and healthy-looking complexion.
$48.00 $28.95
A moist refreshing wash of luminous color and sparkle. This advanced formula contains 75% microwater a unique 100% natural botanical seaweed polymer pure pigment along with vitamin E and silica. The result is an amazingly moist translucent skin shimmer that lasts for hours.
$44.00 $22.95
A moist refreshing wash of luminous color and sparkle. This advanced formula contains 75% microwater a unique 100% natural botanical seaweed polymer pure pigment along with vitamin E and silica. The result is an amazingly moist translucent skin shimmer that lasts for hours.
$44.00 $32.95
Correct, perfect, and rejuvenate your skin with Well People’s Bio Correct Concealer. This full-coverage concealer has a light-as-air, creamy formula that smoothly blends and conceals imperfections. You’ll create a flawless canvas as you reap the skin benefits of Pomegranate Oil, Olive Oil, and Castor Seed Oil—the formula’s plant-based ingredients that work to hydrate, nourish, and refresh your complexion. Why Well People loves it:• Buildable full coverage to correct and conceal• Ultra-light, creamy texture blends with ease• Hydrate and rejuvenates skin• Enriched with plant-based ingredients like Pomegranate Oil, Olive Oil, and Castor Seed OilPlant-Powered Ingredients: • Organic Pomegranate Oil: Hydrates skin• Organic Olive Oil: Rich in Vitamins A, D, E, and K, this powerful humectant helps skin retain vital moisture• Organic Castor Seed Oil: Rich in essential fatty acids that help condition and replenish skinAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$21.85
Correct, perfect, and rejuvenate your skin with Well People’s Bio Correct Concealer. This full-coverage concealer has a light-as-air, creamy formula that smoothly blends and conceals imperfections. You’ll create a flawless canvas as you reap the skin benefits of Pomegranate Oil, Olive Oil, and Castor Seed Oil—the formula’s plant-based ingredients that work to hydrate, nourish, and refresh your complexion. Why Well People loves it:• Buildable full coverage to correct and conceal• Ultra-light, creamy texture blends with ease• Hydrate and rejuvenates skin• Enriched with plant-based ingredients like Pomegranate Oil, Olive Oil, and Castor Seed OilPlant-Powered Ingredients: • Organic Pomegranate Oil: Hydrates skin• Organic Olive Oil: Rich in Vitamins A, D, E, and K, this powerful humectant helps skin retain vital moisture• Organic Castor Seed Oil: Rich in essential fatty acids that help condition and replenish skinAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$23.00 $21.95
Achieve that flawless skin “no-makeup” look with Well People’s Bio Powder Foundation. This pressed powder vegan foundation combines the hydrating benefits of organic squalane in skin care with the staying power of a liquid foundation to effectively control shine and smooth your complexion. The plant-based formula is lightweight and formulated with ultra-fine pigments, allowing you to customize your coverage into a natural, semi-matte finish.Why Well People loves it:• Light-to-medium coverage with a semi-matte finish• Helps absorb oils and control shine• Ultra-fine pigments smooth and perfect your complexion• Infused with plant-powered ingredients like Squalane, Organic Corn Starch, and Mica• Talc freePlant-Powered Ingredients:• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow• Organic Corn Starch: Controls excess oil and makeup creasing• Mica: Provides skin with a natural shimmery finishShades:• 1C - Fair with pink undertone• 2W - fair with golden undertone• 3W - Light with golden undertone• 4N - Light medium with neutral undertone• 5C - Medium with cool undertone• 5.5W - Medium with very golden undertone• 6N - Medium tan with neutral undertone• 7W - Tan with olive undertone• 8W - Tan with golden undertone• 9W - Rich tan with warm peach undertones• 10N - Dark with neutral undertones• 11C - Deep with neutral cool undertonesAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$28.00 $25.95
Allure Best of Beauty Winner 2020Your makeup, skincare, and sun protection all in one step with Well People’s Bio Tint SPF 30 Tinted Moisturizer. This triple threat tinted facial moisturizer allows you to instantly blur imperfections, build coverage with a dewy finish, moisturize your skin, and shield it with SPF 30. The plant-powered formula is bursting with organic skincare superheroes like Broccoli Seed Oil, Non-micronized Zinc, and Raspberry Seed Oil that brighten, smooth, and hydrate skin to perfection without clogging pores.Why Well People loves it:• Tinted formula smoothes imperfections • Moisturizes skin• SPF 30 to protect skin from the sun• Light-to-medium buildable coverage with a satin finish• Enriched with plant-based ingredients like Broccoli Seed Oil, Non-micronized Zinc, and Raspberry Seed OilPlant-Powered Ingredients: • Broccoli Seed Oil: Helps nourish skin• Non-Micronized Zinc: Protects skin from the sun• Raspberry Seed Oil: Helps to moisturize, soothe, and soften skinShades:• 1C - Fair with cool peach undertones• 2W - Fair with warm undertones• 3N - Light with neutral peach undertones• 4W - Light with warm undertones• 5N - Medium with neutral undertones• 6W - Medium with warm undertones• 7N - Medium with neutral undertones• 8N - Tan with neutral undertones• 9W - Tan with warm golden undertones• 10W - Dark with warm golden undertones• 11W - Dark with golden peach undertones• 12W - Dark with warm olive undertones• 13W - Deep with warm undertones• 14N - Deep with neutral undertonesAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$30.00 $27.95
Allure Best of Beauty Winner 2020Your makeup, skincare, and sun protection all in one step with Well People’s Bio Tint SPF 30 Tinted Moisturizer. This triple threat tinted facial moisturizer allows you to instantly blur imperfections, build coverage with a dewy finish, moisturize your skin, and shield it with SPF 30. The plant-powered formula is bursting with organic skincare superheroes like Broccoli Seed Oil, Non-micronized Zinc, and Raspberry Seed Oil that brighten, smooth, and hydrate skin to perfection without clogging pores.Why Well People loves it:• Tinted formula smoothes imperfections • Moisturizes skin• SPF 30 to protect skin from the sun• Light-to-medium buildable coverage with a satin finish• Enriched with plant-based ingredients like Broccoli Seed Oil, Non-micronized Zinc, and Raspberry Seed OilPlant-Powered Ingredients: • Broccoli Seed Oil: Helps nourish skin• Non-Micronized Zinc: Protects skin from the sun• Raspberry Seed Oil: Helps to moisturize, soothe, and soften skinShades:• 1C - Fair with cool peach undertones• 2W - Fair with warm undertones• 3N - Light with neutral peach undertones• 4W - Light with warm undertones• 5N - Medium with neutral undertones• 6W - Medium with warm undertones• 7N - Medium with neutral undertones• 8N - Tan with neutral undertones• 9W - Tan with warm golden undertones• 10W - Dark with warm golden undertones• 11W - Dark with golden peach undertones• 12W - Dark with warm olive undertones• 13W - Deep with warm undertones• 14N - Deep with neutral undertonesAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$30.00 $17.95
Well People’s Supernatural Complexion Stick Foundation + Concealer is a multi-use complexion stick that your skin will love. This lightweight, creamy foundation and concealer hybrid delivers buildable, light-to-medium coverage and a natural finish that’s ideal for spot coverage or all-over wear. Enriched with oil-absorbing bamboo stem powder, black cumin seed oil and an antioxidant botanical blend, the skin-balancing formula helps to moisturize, soften and even out skin tone for brighter skin over time. Features an easy-to-use stick format and domed bullet head that are perfect for on-the-go touch-ups.Why you’ll love it:• Lightweight concealer and foundation stick that helps to moisturize, brighten, even out skin tone and absorb excess oil• Delivers buildable, light-to-medium coverage and a natural finish that melts into skin• Versatile makeup stick that’s perfect for spot coverage and an all-over application• Enriched with bamboo stem powder, black cumin seed oil and an antioxidant botanical blend• Easy-to-use stick format and domed bullet head for touch-ups on the go• Available in 15 flexible shades to suit a wide range of skin tonesPlant-powered ingredients:• Bamboo Stem Powder: Absorbs excess oil and mattifies the look of skin• Black Cumin Seed Oil: Helps to brighten and even out the look of skin• Antioxidant Botanical Blend: Moisturizes and softens skinWell People products are pregnancy friendly. We formulate without: Phthalates, Parabens, Oxybenzone, Triclosan, Phenols, Retinoids and Hydroquinone. We recommend always checking with a doctor before using any products while pregnant or breastfeeding.All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.Well People is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your Well People product!
$26.00 $24.95
Well People’s Supernatural Complexion Stick Foundation + Concealer is a multi-use complexion stick that your skin will love. This lightweight, creamy foundation and concealer hybrid delivers buildable, light-to-medium coverage and a natural finish that’s ideal for spot coverage or all-over wear. Enriched with oil-absorbing bamboo stem powder, black cumin seed oil and an antioxidant botanical blend, the skin-balancing formula helps to moisturize, soften and even out skin tone for brighter skin over time. Features an easy-to-use stick format and domed bullet head that are perfect for on-the-go touch-ups.Why you’ll love it:• Lightweight concealer and foundation stick that helps to moisturize, brighten, even out skin tone and absorb excess oil• Delivers buildable, light-to-medium coverage and a natural finish that melts into skin• Versatile makeup stick that’s perfect for spot coverage and an all-over application• Enriched with bamboo stem powder, black cumin seed oil and an antioxidant botanical blend• Easy-to-use stick format and domed bullet head for touch-ups on the go• Available in 15 flexible shades to suit a wide range of skin tonesPlant-powered ingredients:• Bamboo Stem Powder: Absorbs excess oil and mattifies the look of skin• Black Cumin Seed Oil: Helps to brighten and even out the look of skin• Antioxidant Botanical Blend: Moisturizes and softens skinWell People products are pregnancy friendly. We formulate without: Phthalates, Parabens, Oxybenzone, Triclosan, Phenols, Retinoids and Hydroquinone. We recommend always checking with a doctor before using any products while pregnant or breastfeeding.All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.Well People is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your Well People product!
$26.00 $21.95
Say goodbye to dry! This sheer to medium coverage foundation contains a blend of deep sea water, calendula, green tea, cucumber and cactus flower to hydrate, soothe and nourish the skin. The weightless formula was designed for normal to dry skin, and can even be used on irritated, inflamed skin.
$54.00 $31.95
Say goodbye to dry! This sheer to medium coverage foundation contains a blend of deep sea water, calendula, green tea, cucumber and cactus flower to hydrate, soothe and nourish the skin. The weightless formula was designed for normal to dry skin, and can even be used on irritated, inflamed skin.
$54.00 $38.95
Say goodbye to dry! This sheer to medium coverage foundation contains a blend of deep sea water, calendula, green tea, cucumber and cactus flower to hydrate, soothe and nourish the skin. The weightless formula was designed for normal to dry skin, and can even be used on irritated, inflamed skin.
$54.00 $38.95
Create the naturally flawless look you've always coveted with this ultra-fine, luxurious powder. The lightweight formula provides buildable coverage and a soft radiance—without any glitter or shimmer. The exclusively-designed container dispenses the precise amount of powder.
$49.00 $24.95
People wear makeup for a variety of personal, social, and psychological reasons, primarily to boost self-confidence, express creativity, and enhance features. Key motivations include concealing imperfections, adhering to professional beauty standards, and feeling more empowered or "ready" to face the day.
