Makeup serves a variety of personal, social, and psychological purposes, primarily to cultivate self-confidence,enable creative expression, and enhance features. Key motivations include concealing imperfections, adhering to professional beauty standards, and fostering a sense of empowerment and preparation for daily engagements.
Correct, perfect, and rejuvenate your skin with Well People’s Bio Correct Concealer. This full-coverage concealer has a light-as-air, creamy formula that smoothly blends and conceals imperfections. You’ll create a flawless canvas as you reap the skin benefits of Pomegranate Oil, Olive Oil, and Castor Seed Oil—the formula’s plant-based ingredients that work to hydrate, nourish, and refresh your complexion. Why Well People loves it:• Buildable full coverage to correct and conceal• Ultra-light, creamy texture blends with ease• Hydrate and rejuvenates skin• Enriched with plant-based ingredients like Pomegranate Oil, Olive Oil, and Castor Seed OilPlant-Powered Ingredients: • Organic Pomegranate Oil: Hydrates skin• Organic Olive Oil: Rich in Vitamins A, D, E, and K, this powerful humectant helps skin retain vital moisture• Organic Castor Seed Oil: Rich in essential fatty acids that help condition and replenish skinAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$21.85
LUMENE CC Color Correcting Cream Foundation delivers a lightweight, liquid formula with medium coverage that visibly reduces redness and evens out skin tone for a naturally radiant finish. Enriched with wild-grown Nordic cranberry and hydrating Arctic spring water, it blends seamlessly to unify complexion and conceal discoloration. The breathable texture makes it ideal for daily wear, leaving skin looking fresh and luminous.This vegan CC cream is crafted with sustainably sourced ingredients and packaged in recycled materials, reflecting LUMENE’s commitment to ethical skincare and environmental responsibility. Designed for performance and planet-conscious beauty, it’s a smart choice for radiant skin and a better future.
$21.99 $20.95
Achieve that flawless skin “no-makeup” look with Well People’s Bio Powder Foundation. This pressed powder vegan foundation combines the hydrating benefits of organic squalane in skin care with the staying power of a liquid foundation to effectively control shine and smooth your complexion. The plant-based formula is lightweight and formulated with ultra-fine pigments, allowing you to customize your coverage into a natural, semi-matte finish.Why Well People loves it:• Light-to-medium coverage with a semi-matte finish• Helps absorb oils and control shine• Ultra-fine pigments smooth and perfect your complexion• Infused with plant-powered ingredients like Squalane, Organic Corn Starch, and Mica• Talc freePlant-Powered Ingredients:• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow• Organic Corn Starch: Controls excess oil and makeup creasing• Mica: Provides skin with a natural shimmery finishShades:• 1C - Fair with pink undertone• 2W - fair with golden undertone• 3W - Light with golden undertone• 4N - Light medium with neutral undertone• 5C - Medium with cool undertone• 5.5W - Medium with very golden undertone• 6N - Medium tan with neutral undertone• 7W - Tan with olive undertone• 8W - Tan with golden undertone• 9W - Rich tan with warm peach undertones• 10N - Dark with neutral undertones• 11C - Deep with neutral cool undertonesAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$28.00 $22.95
Well People’s Supernatural Complexion Stick Foundation + Concealer is a multi-use complexion stick that your skin will love. This lightweight, creamy foundation and concealer hybrid delivers buildable, light-to-medium coverage and a natural finish that’s ideal for spot coverage or all-over wear. Enriched with oil-absorbing bamboo stem powder, black cumin seed oil and an antioxidant botanical blend, the skin-balancing formula helps to moisturize, soften and even out skin tone for brighter skin over time. Features an easy-to-use stick format and domed bullet head that are perfect for on-the-go touch-ups.Why you’ll love it:• Lightweight concealer and foundation stick that helps to moisturize, brighten, even out skin tone and absorb excess oil• Delivers buildable, light-to-medium coverage and a natural finish that melts into skin• Versatile makeup stick that’s perfect for spot coverage and an all-over application• Enriched with bamboo stem powder, black cumin seed oil and an antioxidant botanical blend• Easy-to-use stick format and domed bullet head for touch-ups on the go• Available in 15 flexible shades to suit a wide range of skin tonesPlant-powered ingredients:• Bamboo Stem Powder: Absorbs excess oil and mattifies the look of skin• Black Cumin Seed Oil: Helps to brighten and even out the look of skin• Antioxidant Botanical Blend: Moisturizes and softens skinWell People products are pregnancy friendly. We formulate without: Phthalates, Parabens, Oxybenzone, Triclosan, Phenols, Retinoids and Hydroquinone. We recommend always checking with a doctor before using any products while pregnant or breastfeeding.All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.Well People is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your Well People product!
$26.00 $24.95
Allure Best of Beauty Winner 2020Your makeup, skincare, and sun protection all in one step with Well People’s Bio Tint SPF 30 Tinted Moisturizer. This triple threat tinted facial moisturizer allows you to instantly blur imperfections, build coverage with a dewy finish, moisturize your skin, and shield it with SPF 30. The plant-powered formula is bursting with organic skincare superheroes like Broccoli Seed Oil, Non-micronized Zinc, and Raspberry Seed Oil that brighten, smooth, and hydrate skin to perfection without clogging pores.Why Well People loves it:• Tinted formula smoothes imperfections • Moisturizes skin• SPF 30 to protect skin from the sun• Light-to-medium buildable coverage with a satin finish• Enriched with plant-based ingredients like Broccoli Seed Oil, Non-micronized Zinc, and Raspberry Seed OilPlant-Powered Ingredients: • Broccoli Seed Oil: Helps nourish skin• Non-Micronized Zinc: Protects skin from the sun• Raspberry Seed Oil: Helps to moisturize, soothe, and soften skinShades:• 1C - Fair with cool peach undertones• 2W - Fair with warm undertones• 3N - Light with neutral peach undertones• 4W - Light with warm undertones• 5N - Medium with neutral undertones• 6W - Medium with warm undertones• 7N - Medium with neutral undertones• 8N - Tan with neutral undertones• 9W - Tan with warm golden undertones• 10W - Dark with warm golden undertones• 11W - Dark with golden peach undertones• 12W - Dark with warm olive undertones• 13W - Deep with warm undertones• 14N - Deep with neutral undertonesAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$30.00 $28.95
Allure Best of Beauty Winner 2020Your makeup, skincare, and sun protection all in one step with Well People’s Bio Tint SPF 30 Tinted Moisturizer. This triple threat tinted facial moisturizer allows you to instantly blur imperfections, build coverage with a dewy finish, moisturize your skin, and shield it with SPF 30. The plant-powered formula is bursting with organic skincare superheroes like Broccoli Seed Oil, Non-micronized Zinc, and Raspberry Seed Oil that brighten, smooth, and hydrate skin to perfection without clogging pores.Why Well People loves it:• Tinted formula smoothes imperfections • Moisturizes skin• SPF 30 to protect skin from the sun• Light-to-medium buildable coverage with a satin finish• Enriched with plant-based ingredients like Broccoli Seed Oil, Non-micronized Zinc, and Raspberry Seed OilPlant-Powered Ingredients: • Broccoli Seed Oil: Helps nourish skin• Non-Micronized Zinc: Protects skin from the sun• Raspberry Seed Oil: Helps to moisturize, soothe, and soften skinShades:• 1C - Fair with cool peach undertones• 2W - Fair with warm undertones• 3N - Light with neutral peach undertones• 4W - Light with warm undertones• 5N - Medium with neutral undertones• 6W - Medium with warm undertones• 7N - Medium with neutral undertones• 8N - Tan with neutral undertones• 9W - Tan with warm golden undertones• 10W - Dark with warm golden undertones• 11W - Dark with golden peach undertones• 12W - Dark with warm olive undertones• 13W - Deep with warm undertones• 14N - Deep with neutral undertonesAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$30.00 $23.95
Correct, perfect, and rejuvenate your skin with Well People’s Bio Correct Concealer. This full-coverage concealer has a light-as-air, creamy formula that smoothly blends and conceals imperfections. You’ll create a flawless canvas as you reap the skin benefits of Pomegranate Oil, Olive Oil, and Castor Seed Oil—the formula’s plant-based ingredients that work to hydrate, nourish, and refresh your complexion. Why Well People loves it:• Buildable full coverage to correct and conceal• Ultra-light, creamy texture blends with ease• Hydrate and rejuvenates skin• Enriched with plant-based ingredients like Pomegranate Oil, Olive Oil, and Castor Seed OilPlant-Powered Ingredients: • Organic Pomegranate Oil: Hydrates skin• Organic Olive Oil: Rich in Vitamins A, D, E, and K, this powerful humectant helps skin retain vital moisture• Organic Castor Seed Oil: Rich in essential fatty acids that help condition and replenish skinAll Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
$23.00 $21.95
Well People’s Supernatural Complexion Stick Foundation + Concealer is a multi-use complexion stick that your skin will love. This lightweight, creamy foundation and concealer hybrid delivers buildable, light-to-medium coverage and a natural finish that’s ideal for spot coverage or all-over wear. Enriched with oil-absorbing bamboo stem powder, black cumin seed oil and an antioxidant botanical blend, the skin-balancing formula helps to moisturize, soften and even out skin tone for brighter skin over time. Features an easy-to-use stick format and domed bullet head that are perfect for on-the-go touch-ups.Why you’ll love it:• Lightweight concealer and foundation stick that helps to moisturize, brighten, even out skin tone and absorb excess oil• Delivers buildable, light-to-medium coverage and a natural finish that melts into skin• Versatile makeup stick that’s perfect for spot coverage and an all-over application• Enriched with bamboo stem powder, black cumin seed oil and an antioxidant botanical blend• Easy-to-use stick format and domed bullet head for touch-ups on the go• Available in 15 flexible shades to suit a wide range of skin tonesPlant-powered ingredients:• Bamboo Stem Powder: Absorbs excess oil and mattifies the look of skin• Black Cumin Seed Oil: Helps to brighten and even out the look of skin• Antioxidant Botanical Blend: Moisturizes and softens skinWell People products are pregnancy friendly. We formulate without: Phthalates, Parabens, Oxybenzone, Triclosan, Phenols, Retinoids and Hydroquinone. We recommend always checking with a doctor before using any products while pregnant or breastfeeding.All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.Well People is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your Well People product!
$26.00 $24.95
No sun? No problem. Part bronzer, part blush, this duo offers buildable coverage that uses soft touch pigments to delivery vibrant color. This multitasker is the perfect solution when you want to add warmth and radiance to your complexion.
$40.00 $20.95
A versatile powder foundation for a flawless complexion in a light shade, ideal for light to fairly light skin tones.
$56.00 $42.95
People wear makeup for a variety of personal, social, and psychological reasons, primarily to boost self-confidence, express creativity, and enhance features. Key motivations include concealing imperfections, adhering to professional beauty standards, and feeling more empowered or "ready" to face the day.
