ECRU New York is a luxurious beauty and haircare brand, founded by professional hairstylists and makeup artists. They are dedicated to fashion-forward, salon quality hair products, incorporating skincare elements such as peptides and hyaluronic acid. These innovative formulations nourish and revitalize your hair while enabling you to achieve stunning, fashion- inspired looks.
Wash and go air-dry foam perfects wavy and curly styles. Hair is left soft, frizz-free and naturally beautiful. Directions: Pump into hands and gently scrunch into hair. Air dry. Key Features: Shapes Curls Soft Frizz-Free Hair Lightweight Enhances natural waves and texture
$28.50
HYDRATING, FRIZZ-FREE, CURLY HAIR CONDITIONER Intense conditioner for curly hair formulated to detangle, combat humidity, and prevent frizz. Leaves curly hair with superior shine, and maximum hydration. WHY WE LOVE IT Combats humidity and prevents frizz in curly hair. Provides superior shine and hydration to curly hair. Silicone, Paraben Free, Color Safe
$30.40 - $51.30
HYDRATING, FRIZZ-FREE, CURLY HAIR CONDITIONER Intense conditioner for curly hair formulated to detangle, combat humidity, and prevent frizz. Leaves curly hair with superior shine, and maximum hydration. WHY WE LOVE IT Combats humidity and prevents frizz in curly hair. Provides superior shine and hydration to curly hair. Silicone, Paraben Free, Color Safe
$98.79
This ultra-rich styling mousse wraps hair in invisible fibers creating volume and thickness. Enhanced with conditioning properties, hair is left full, shiny, and luxurious. How To Use:Shake well. Dispense a small amount into palm of hands. Work through damp hair and style as usual.
$32.30
A matte paste that provides a rough, “slept-in” texture for medium-coarse, dry hair How To Use:Emulsify into palms and work through damp or dry hair. Ideal for short and layered structures.
$26.60
A medium hold styling cream that controls frizz as it shapes and defines curls and waves without crunch. Increases curl memory for curls that last all day. Resists humidity. WHY WE LOVE IT Promotes curl memory for long-lasting definition Resists humidity Balances moisture and nourishes curly hair Paraben Free and Silicone Free
$34.20
The perfect hybrid of dry shampoo and hairspray that builds invisible, weightless texture and volume. WHY WE LOVE IT Hair feels thicker for better styling Maximizes volume on men and women with thinning hair Multi-Purpose-Limitless Options: Part styling spray, part texturizer, and part dry shampoo Leaves no chalky residue
$22.80
The perfect hybrid of dry shampoo and hairspray that builds invisible, weightless texture and volume. WHY WE LOVE IT Hair feels thicker for better styling Maximizes volume on men and women with thinning hair Multi-Purpose-Limitless Options: Part styling spray, part texturizer, and part dry shampoo Leaves no chalky residue
$32.30
Strong Hold / Natural Finish Provides structure to groomed looks or extreme texture for short styles. How To Use: Apply to damp or dry hair. Comb through to groom or work through with hands for a rough, undone look.
$22.80
DAILY, HYDRATING CURLY HAIR SHAMPOO Lightweight, ultra-moisturizing lather gently cleanses, leaving curly hair shiny, bouncy and defined. WHY WE LOVE IT Curl-enhancing complex restores vital moisture for healthy frizz-free curly hair Perfect for frizzy, unruly, coarse, curly hair Adds sheen and protects against color fading Silicone Free, Sulfate Free, Paraben Free and Color Safe
$30.40 - $51.30
Hair thickener and strengthening gelee that plumps hair from the inside out for a fuller, more voluminous style. WHY WE LOVE IT • Reduces breakage • Restores moisture • Increases shine • Perfect for fine and/or thinning hair • Paraben Free and UV/Heat Protection
$28.50
Wash and go air-dry foam perfects wavy and curly styles. Hair is left soft, frizz-free and naturally beautiful. WHY WE LOVE IT • Shapes Curls. • Soft Frizz-Free Hair. • Lightweight. • Enhances natural waves and texture. • Silicone Free and Paraben Free.
$28.50
Medium hold hair pomade provides structure and texture for short and medium hair styles. Texturizing paste that offers flexible structure for versatile styling options. Leaves hair looking natural with no residue left behind.
$26.60
A medium hold styling cream that controls frizz as it shapes and defines curls and waves without crunch. Increases curl memory for curls that last all day. Resists humidity. WHY WE LOVE IT • Promotes curl memory for long-lasting definition. • Resists humidity. • Balances moisture and nourishes curly hair. • Paraben Free and Silicone Free.
$33.25
A powerful Dry Shampoo that instantly cleans and refreshes hair with this two-in-one style extender. Absorbs oil and odor while building volume for a fresh start- without showering. WHY WE LOVE IT Infused with Charcoal, Aloe and Chamomile to absorb oil and odor without drying hair Adds volume and texture for easier styling Extends the life of your blowout Makes hair look, feel, and smell clean Paraben Free, Sulfate Free and Color Safe
$30.40
Versatile texture spray for hair perfect builds volume and weightless lift for all hair types. A dry shampoo, styling spray, hair texturizer, and hairspray hybrid that leaves hair feeling thicker with a flexible hold.
$32.30
Strong hold hair pomade provides structure and texture for short hair styles. Creamy consistency of hair wax holds on wet hair. Leaves hair looking natural with no residue left behind.
$22.80
Nourishing leave in conditioner mist primes and awakens freshly washed and next day curly hair. Lightweight formula replenishes lost moisture and eliminates frizz for defined, energized curly hair.
$25.65
The weightless mist miraculously polishes and smooths even the most defiant hair. Provides heat protection, decreases blow-dry time, while eliminating frizz and resists humidity. WHY WE LOVE IT • Smooths coarse hair. • Decreases blow dry time. • Extends life of blow out. • Humidity resistant. • Enhances natural body and movement. • Heat Protection and Paraben Free.
$30.40
Lightweight hair masque melts into dehydrated, unruly locks delivering intense moisture and vital nutrients.
$33.25
LEAVE-IN, ANTI-FRIZZ CURLY HAIR CONDITIONER AND CURL ACTIVATOR Ultra-fine nourishing leave-in conditioner mist primes and awakens freshly washed and next day curly hair. Lightweight formula replenishes lost moisture and eliminates frizz for defined, energized curly hair. WHY WE LOVE IT Replenishes lost moisture. Eliminates frizz. Defines and energizes curly hair. Paraben and Silicone Free.
$26.60
Enriched with resurrection plant stem cells to revive dry, damaged, lifeless hair. The nourishing lather gently cleanses without over- drying or stripping color. How To Use: Massage a small amount onto wet hair. Lather. Rinse.
$30.40 - $51.30
Enriched with resurrection plant stem cells to revive dry, damaged, lifeless hair. The nourishing lather gently cleanses without over- drying or stripping color. How To Use: Massage a small amount onto wet hair. Lather. Rinse.
$94.99
Moisturizing conditioner detangles, strengthens and restores lost nutrients to dry hair or damaged hair.How To Use:Apply a small amount to wet hair from mid-shaft to ends. Comb through and rinse.
$28.50 - $49.40
Moisturizing conditioner detangles, strengthens and restores lost nutrients to dry hair or damaged hair.How To Use:Apply a small amount to wet hair from mid-shaft to ends. Comb through and rinse.
$94.99
A lightweight, daily shampoo that leaves hair feeling refreshed and perfectly primed for styling.How To Use:Apply to wet hair and massage into a full lather. Rinse, repeat if desired.
$29.45 - $94.99
Lightweight, polishing shine serum that smooths hair while camouflaging breakage and split ends. Experience shiny, restored hair. WHY WE LOVE IT Increases shine Reduces frizz Increases moisture Adds strength Paraben Free and Heat Protection
$38.00
A lightweight, leave-in conditioner and detangling mist that instantly hydrates dry hair and reduces frizz.How To Use:Mist on damp hair and comb through - style as desired.
$30.40
The weightless mist miraculously polishes and smooths even the most defiant hair. Provides heat protection, decreases blow-dry time, while eliminating frizz and resists humidity. How To Use:Spray damp hair in sections. Comb through. Blow Dry.
$31.35
A lightweight multifunctional balm that provides perfectly “imperfect” texture and dimension, maximizing every styleHow To Use:Emulsify small amount into hands until clear and work through dry hair starting at the ends. For added texture apply more generously.
$28.50
Maximum hold hairspray that controls without stickiness. Creates long-lasting, touchable styles that hold even in high humidity. How To Use:Spray on finished styles to lock in maximum hold.
$20.90
Professional - Sunlight Finishing Spray Max 6.5 oz20
$33.25
This ultra-dry, working styling spray allows you to style and restyle. Layer to desired control without becoming stiff or sticky. Provides natural shine. Great for hot tool use.
$32.30
This ultra-dry, working styling spray allows you to style and restyle. Layer to desired control without becoming stiff or sticky. Provides natural shine. Great for hot tool use. WHY WE LOVE IT • Acts as an extension of your hands while styling. • Firm yet flexible hold. • Perfect solution for high humidity. • Adds natural shine. • Great for updo's & beach waves. • Provides root lift & all over volume. • Fast-drying. • Paraben Free and UV/Heat Protection .
$30.40
Intense Hair Treatment • Silicone Free & Color Safe Ultra-hydrating & nourishing Re-coils damage curls & reduces frizz Instantly smooths & enhances shine
$33.25
Lightweight, alcohol free volumizing and shine spray for all hair types. How To Use:Mist on wet hair from roots to ends and comb through. Blow dry to desired style.
$30.40
ECRU New York is a fancy beauty and haircare brand, started by pro hairstylists and makeup artists. They're all about fashion and make salon-quality hair products with skincare ingredients like peptides and hyaluronic acid. These products treat your hair while giving you amazing styles!
